Published
January 02, 2019
Category
Marketing / Media
client
Rice and Curry
Rice and Curry, Canada
01. Introduction
I n the heart of Calgary’s vibrant Kensington neighborhood, ‘Rice and Curry’ emerges as a culinary gem, bringing the rich flavors of India to Canadian palates. From its humble beginnings to becoming a local favorite, this restaurant’s journey is a testament to the power of authentic cuisine and strategic digital marketing. As we explore their story, we’ll uncover how a comprehensive online presence and targeted campaigns transformed a new eatery into a must-visit destination.
“Rice and Curry isn’t just a restaurant; it’s a cultural experience that brings the essence of India to Calgary. Their digital presence made discovering this gem so easy!”
– A SATISFIED CUSTOMER
02. Background
‘Rice and Curry’ represents the growing appreciation for diverse cuisines in Canada. As a new entrant in the competitive restaurant scene, they faced the challenge of establishing their brand and attracting customers in a market hungry for authentic flavors.
03. Services
Specializing in Indian cuisine, ‘Rice and Curry’ offers a menu that caters to both traditional tastes and modern fusion. Their commitment to quality ingredients and authentic recipes has quickly earned them a loyal customer base in Calgary.
04. Digital Presence Creation
Our team was entrusted with establishing ‘Rice and Curry’s’ digital footprint from the ground up. This involved creating a Google Business Profile, Facebook page, and Instagram business account, laying the foundation for their online engagement strategy.
05. Social Media and Advertising
Leveraging Facebook and Instagram’s advertising platforms, we crafted targeted campaigns that showcased ‘Rice and Curry’s’ mouth-watering dishes. These ads not only increased visibility but also drove direct calls and orders, significantly boosting their customer base.
06. Influencer Marketing
To amplify their local presence, we collaborated with @yycfoodmama (Zoe), a prominent Calgary food influencer. This partnership proved to be a game-changer, exposing ‘Rice and Curry’ to a wider audience and cementing its status as a local food hotspot.
07. Results and Future Growth
The impact of our digital strategy has been remarkable. ‘Rice and Curry’ now boasts a 4.8-star rating on Google, with thriving social media accounts that continue to attract new customers. As we continue to refine their online presence and explore new marketing avenues, ‘Rice and Curry’ is poised for even greater success in Calgary’s competitive culinary landscape.