November 14, 2017
Marketing / Media

01. The Challenge & Solution

I n the diverse landscape of Dallas-Frisco, USA, Asian American Council Services (AACS) emerges as a beacon of hope and support for underserved communities. Established in 2022, this non-profit organization has quickly become a vital resource for low-income families, women, minorities, refugees, and immigrants. As we explore their journey, we’ll delve into how a comprehensive digital marketing strategy has amplified their mission, bringing their services to those who need them most.

“AACS isn’t just an organization; it’s a lifeline for many in our community. Their new digital presence has made it easier than ever for people to find the support they need.”

02. Background

AACS represents the evolving face of community support in the United States. As a Tax-Exempt 501(c)(3) multi-cultural organization, they stand at the forefront of efforts to educate, inspire, and empower individuals from diverse backgrounds to reach their full potential and achieve their dreams.


03. Services

AACS offers a wide range of support services tailored to the needs of their target communities. From educational programs and career guidance to cultural integration assistance and empowerment workshops, their holistic approach addresses the multifaceted challenges faced by their beneficiaries.


04. Digital Presence Creation

Our team was entrusted with establishing AACS’s digital footprint, a crucial step in expanding their reach and impact. This involved creating a Google Business Profile and developing a custom website, laying the foundation for their online engagement strategy.


05. Technology and Creativity

The project leveraged a combination of platforms and tools. The website was custom-built using Wix+Velo, allowing for a tailored user experience and seamless integration of AACS’s services. Google’s business tools were employed to create and optimize their Google Business Profile, enhancing local visibility.


06. Branding and Visual Identity

To establish a strong visual presence, we utilized Adobe Photoshop to create compelling branding content. This included designing a logo, crafting marketing materials, and developing a consistent visual language that reflects AACS’s mission and values.


07. Impact and Future Directions

The launch of AACS’s digital platforms has significantly increased their visibility and accessibility. As we continue to support their online presence through ongoing optimization and content updates, AACS is better positioned than ever to fulfill its mission of empowering communities in Dallas-Frisco and beyond.