Published
November 06, 2022
Category
Development / Media
client
Oceanthemes
Protein Meals, UAE
01. Introduction
I n the bustling metropolis of Dubai, UAE, Protein Meal emerges as a culinary lifeline for expatriates from the Indian subcontinent. Catering to the diverse palates of working professionals and bachelors, this innovative meal service brings the comforts of home-cooked Indian cuisine to the fast-paced Dubai lifestyle. As we explore their journey, we’ll uncover how targeted social media marketing transformed Protein Meal from a local startup to a thriving food service, satisfying the cravings of thousands.
“Protein Meal isn’t just a food service; it’s a taste of home in Dubai. Their monthly meal plans have been a game-changer for my work-life balance!”
– A SATISFIED SUBSCRIBER
02. Background
Protein Meal represents the evolving food service landscape in Dubai, addressing the unique needs of the city’s large expatriate community from the Indian subcontinent. Recognizing the demand for convenient, home-style meals among busy professionals, they set out to bridge the gap between fast food and home cooking.
03. Services
Specializing in monthly dining mess services, Protein Meal offers a rotating menu of authentic Indian dishes. Their meal plans cater to various dietary preferences, ensuring that subscribers from India, Pakistan, Bangladesh, Nepal, and Bhutan can enjoy familiar flavors that remind them of home.
04. Social Media Marketing Strategy
Our team developed a laser-focused social media campaign targeting working professionals and bachelors from the Indian subcontinent living in Dubai. Leveraging Facebook, Instagram, and WhatsApp, we crafted compelling ad content that resonated with the target audience’s nostalgia for home-cooked meals and desire for convenience.
05. Creative Content Development
Using Adobe Photoshop and Premiere Pro, we produced visually appealing and mouth-watering content that showcased Protein Meal’s diverse menu offerings. Our creative strategy focused on highlighting the quality, authenticity, and convenience of their meal plans.
06. Campaign Performance
The impact of our social media strategy was immediate and significant. Each 15-day ad campaign generated over 150 leads, with an impressive conversion rate resulting in an average of 80 new subscriptions per month. This consistent performance has established Protein Meal as a go-to meal service for the target demographic.
06. Ongoing Success and Future Growth
The continued success of our marketing strategy has positioned Protein Meal for exponential growth in Dubai’s competitive food service market. As we refine our approach and explore new targeting opportunities, Protein Meal is set to expand its reach, bringing the flavors of the Indian subcontinent to even more expatriates in Dubai.