Published
July 13, 2025
Category
Advertising
client
Three Aksha
Three Aksha, USA-2025.
01. Introduction
F or the second consecutive year, Three Aksha has illuminated the heart of New York City, solidifying its status as a cultural beacon for Indian folk dance in the United States. Building on the triumph of our previous collaboration, we were once again entrusted with the honor of showcasing their premier event in the iconic Times Square. This year, we took our creative partnership to new heights, transforming a powerful 15-second advertisement into an even more captivating 30-second spectacle, once again stopping traffic and turning heads in the world’s most famous crossroads.
“To see Three Aksha’s All India Dance Festival in Times Square for a second year is simply breathtaking. It’s a powerful statement about the enduring beauty and global appeal of our culture.”
– A THRILLED SPECTATOR
02. Background
As passionate ambassadors for the rich and diverse cultural fabric of India, Three Aksha continues to enchant American audiences. Their annual All India Dance Festival is the crowning achievement of their mission, a vibrant and mesmerizing celebration of movement, tradition, and artistic excellence that brings together performers and enthusiasts from across the nation.
03. Services
Three Aksha masterfully orchestrates a wide array of Indian folk dance events, with the All India Dance Festival standing as their most anticipated production. The 2025 edition, destined for the prestigious stage of Carnegie Hall in New York, is poised to be their most spectacular showcase yet, building on the momentum of their growing national acclaim.
04. Advertisement Creation
Faced with the exciting challenge of creating a new 15-second billboard advertisement for Times Square, our team dove into a multifaceted creative journey for the second time. Drawing on our experience from the previous year and armed with fresh inspiration, we utilized a suite of five distinct software applications. We crafted a dynamic slideshow that seamlessly blended rapid visual transitions with clear, legible text, ensuring every moment of the precious 15-second slot was maximized for impact.
05. Technology and Creativity
This project once again demanded a symphony of technical expertise, including advanced image editing, slide creation, sound design, video editing, and format compression. The result was a visually stunning advertisement that not only commanded attention in a highly competitive environment but also effectively conveyed the essential details of the upcoming festival.
06. Success and Expansion
The resounding success of our initial 2025 advertisement led Three Aksha to once again commission an extended 30-second version. This longer format provided an even greater opportunity to showcase the richness and allure of the festival, further solidifying its prominent presence in the heart of Times Square and building upon the legacy of the previous year.
07. Conclusion
Three Aksha’s continued journey from Philadelphia to the global stage of Times Square is a powerful testament to the universal appeal of Indian folk dance. As we proudly continue to manage their digital presence through dedicated social media management and content creation, we invite you to witness the magic firsthand at the All India Dance Festival 2025 at Carnegie Hall.